İZFAŞ, which aims to reactivate the fair organization, which is among the sectors most affected by the Covid-19 epidemic, established its own digital infrastructure and opened two big fairs postponed due to the epidemic online at gurmeizmir.izfas.com.tr. Izmir Metropolitan Municipality Mayor, speaking at the digital opening ceremony of Olivtech and Ecology Izmir fairs Tunç Soyer“We are carrying the fairs to the digital environment with İZFAŞ's own digital infrastructure, breaking new ground in İzmir, the leading city of Turkey in the fair organization culture that started with the Economics Congress.”
İZFAŞ, which carried the fairs that could not be held due to the pandemic to the digital environment with the "Digital İzmir Fair", which was realized full-time for the first time in Turkey, made the opening with the Olivtech - Olive, Olive Oil, Dairy Products and Technologies Fair and Ecology İzmir Organic Certified Products Fair. Journalist – Writer Ali Ekber Yıldırım moderated the opening, the Mayor of İzmir Metropolitan Municipality. Tunç Soyer, Aegean Exporters' Unions (EIB) Coordinator Chairman Jak Eskinazi, Izmir Commodity Exchange (ITB) Chairman Işınsu Kestelli, TV Programmer Ayhan Sicimoğlu. Explaining the fair organization during the pandemic process, President Soyer said, "We are proud of achieving another first in the fair organization sector at Olivtech and Ecology İzmir Fair, and that İZFAŞ opened its first virtual fair with its own digital infrastructure. The pandemic also negatively affected the fair organization, which is one of the areas where national and international trade is most intense. Realizing that the fair organization needs to be restructured, we made a digital investment in the sector. We are moving the fairs to the digital environment with İZFAŞ's own digital infrastructure, breaking new ground in İzmir, the leading city of Turkey in the fair organization culture that started with the Economics Congress.
Complementary element
Stating that they made use of technology during the period when physical fairs could not be attended, Soyer said, “Digital platforms are not an alternative but a complementary element of physical fairs. Of course, we will continue our physical fairs, which have a very important contribution to the economy and tourism of our city, after the pandemic. In this context, we will organize the World Union of Municipalities Culture Summit, one of the most important cultural events in the world, in 2021 in Izmir. Cultural producers, artists and opinion leaders from all over the world will come to Izmir and get to know our city and our culture. This summit will be the springboard for our goal of making Izmir the European Capital of Culture. In 2022, we will host Terra Madre, the world's most important gastronomy fair, under the name of 'Terra Madre Anatolia' in Izmir. At Terra Madre, the Earth Mother Food Fair, we will have the opportunity to introduce the flavors and agricultural products of our city to tens of thousands of guests from more than 100 countries. Together with our producers, we will both increase the welfare of our city and contribute to its promotion. In 2026, we will host the world's most important international garden plants EXPO. EXPO 4, where we expect 700 million 2026 thousand visitors; It will not only enliven the ornamental plants sector of Izmir, but will also contribute to the development of our city. "EXPO 2026 will be a very important milestone for us in Izmir's 2030 World EXPO target."
İZFAŞ city coalition
Emphasizing the importance of common wisdom, Soyer said, “With our virtual fairs organized in this period and physical fairs we will organize after the pandemic, we will get closer to the 'City of Fairs Izmir' target. The most important key to success in fairs is common sense and city coalition. This is the main reason why İzmir realizes firsts in the field of fair organizing and is an example and a pioneer for other cities. Because İZFAŞ, which has strengthened its goal of being the city of fairs in İzmir every passing day since its establishment in 1990, is also the city coalition that includes different business and professional chambers of our city ”.
Fairs will contribute to the sector
Which emphasized the importance of the sector for Trade Aegean Exporters Union Coordinator Chairman Jake Ashkenazic, "Turkey in the world with annual production of 650 thousand tons of olive oil second, 1 million 200 thousand tons aims to lead the world in the production of table olives. This time we get to harvest them Turkey aims to add $ 1,5 billion in foreign currency. Our Olivtech Fair will make a great contribution to us in achieving this goal. Our organic sector is our industry that shows a serious development. We aim to reach a size of 5 billion Euros in the organic sector in 1 years. Ecology Izmir Fair will also make a great contribution to this ”. Işınsu Kestelli, Chairman of the Board of Directors of the Izmir Commodity Exchange, said, “I would like to thank İZFAŞ who prepared the virtual fair software in its own structure by taking action quickly. Even if everything returns to normal after the pandemic, virtual fairs will always be present in trade. These fairs that we will organize have a global trade volume of over 200 billion dollars. The market is growing every day. Fairs will also contribute greatly to this, ”he said.
TV programmer Ayhan Sicimoğlu, who attended the opening, emphasized the importance of olive oil exports and the contribution of fairs to the sector.
It hosts 39 attendees
Olivtech - Olive, Olive Oil, Dairy Products and Technologies Fair and Ecology İzmir Fair will host 38 participants, 1 of which are domestic and 39 foreign. Turkey and the world many manufacturers from various countries, importers, distributors, chefs, food industry professionals, bottle manufacturers, machinery manufacturers, chain supermarkets purchase committee, the chain bought in the hotel Almac and all sectoral visitors to Turkey for three days, the first "native-software '' The virtual fair will come together at Olivtech. Turkey's organic certified products internationally and representing all stakeholders in the sector where the only fair Ecology Izmir; It will offer a wide range of innovative products from organic to cosmetics, food and certification bodies. Ecology Izmir, which will take place virtually, will be the center of attention for consumers as well as industry professionals with the events organized parallel to the fair.
How will it be entered into the digital environment?
Exhibitors and visitors who will enter the website gurmeizmir.izfas.com.tr on the internet browser will be welcomed by a simulation of the façade of Fuar İzmir. Exhibitors and visitors who will enter the digital foyer environment by clicking on the entrance letter will have the opportunity to see the halls. Industry professionals who want to participate in the digital fair as visitors will be able to continue their visits by filling out the registration form. The names of the participants will be included in the booth animations to be made in the hall where the fair will take place. Participants and visitors will have the opportunity to come together in this way. Buyers will have the chance to ask questions to the participating company and examine the product. The platform, where all stakeholders will create added value by working and producing together, also provides a great advantage to the participants as it is easy to access and has low cost. Everyone participating in the platform will be able to follow new products and trends without leaving their homes on December 10-12.
"Webinars" will take place on the platform
Today, digital platforms are not an alternative to the new period fair organization, but a complementary element. Webinars supported by smart matching filters will be held at Olivtech - Olive, Olive Oil, Dairy Products and Technologies Fair and Ecology Izmir - Organic Certified Products Fair, which will be organized by İZFAŞ with its own digital infrastructure on December 10-12. Visitors who want to follow organic developments with industry professionals will be able to access webinars, which include developments and scientific issues regarding the sector, organized in cooperation with the Ecological Agriculture Organization Association (ETO), by clicking the events tab at gurmeizmir.izfas.com.tr. In the seminars that will last for three days, site visitors will be able to keep in touch with instant messaging and video chat and be informed about the announcements about domestic and international events.
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