Case IH Increases Market Share to 6,6 Percent

Case IH, aiming to be the 3rd most preferred tractor brand in the market, also continues to be the choice of farmers with Case IH brand equipment.

Case IH brand tractors; With its powerful engine performances and high technology, it is preferred by more and more farmers every year. Case IH, TürkTraktör's 'premium' tractor brand, sold 2020 thousand 9 tractors in the first 2 months of 033 and increased its market share to 6,6 percent.

TürkTraktör's Marketing Director Jiri Velharticky commented on this growth of the Case IH brand in the market as follows: “As part of our customer-oriented approach, we regularly meet with our dealers to exchange information and evaluate the service quality of our dealers continuously. In addition, our farmers can own our Case IH tractors much more easily with our campaigns up to 0 percent interest that we offer through our TürkTraktör Finans program. We are happy to be one of the brands most preferred by farmers with the wide product range we offer. "

5 New Series in 7 years from Case IH

Stating that Case IH has introduced 5 new tractor series in different segments to the market in the last 7 years, taking into account the expectations of the farmers, Velharticky said, “We continue our product development studies in order to offer our farmers the most modern tractors with our Case IH brand. We have won the admiration of our farmers with our innovative and customer-oriented products. Especially with its new compact design, our Maxxum, FarmallC, Puma and Optum CVX series are of great interest. " he explained.

Jiri Velharticky pointed out that Case IH's newest series JXE, which was launched in February 2020, has proven itself with a 9% share in total Case IH sales in the first 16 months of the year. Stating that Case IH reached farmers mostly in Adana, Kayseri and Denizli regions in the first 9 months, Velharticky said that the most preferred models in the same period were JX75C, JX100 and JX110 with many features that meet the needs of our farmers.

Case IH has risen 2 steps in the market in the last two years and ranked 5th, and aims to be the 3rd most preferred brand in the market in the coming period. In this context, it continues to offer new models with special equipment and high horsepower. At the same time, Case IH brand self-propelled sprayers, cotton pickers, large square and round balers and tillage equipment are also the choice of farmers.