A New Brand From Hyundai: IONIQ

Another new brand from Hyundai, ioniq
Another new brand from Hyundai, ioniq

Hyundai Motor Company continues to live the IONIQ model, which has been announced in the automotive world with its electric and hybrid versions, as a brand now. Continuing its rise in the field of electric cars and also aiming to become one of the leading brands in the sector, Hyundai will offer customer-oriented brand new electric vehicle experiences in line with its vision of 'Progress for Humanity'.

Under the IONIQ brand, Hyundai, which will introduce three more innovative models in the next four years, will benefit from production knowledge in EVs. With the creation of the IONIQ brand, Hyundai will also quickly respond to the rapidly growing and developing market demand for electric cars. In order to fulfill the IONIQ's brand mission, Hyundai will develop existing EV criteria such as ultra-fast charging, comfortable use features and spacious interiors, in the light of the latest technology, and combine them with future innovations.

The model, which was named IONIQ by combining the words "Ion-Ion" and "Unique-Unique", was first introduced by Hyundai in 2016. The IONIQ, the world's first and only model to offer three different electric powertrains (hybrid, plug-in hybrid and electric) in a single body type, represents Hyundai's growing commitment to sustainability and innovation.


Hyundai will determine the model names with numbers under the new brand and will use even numbers for sedans and odd numbers for SUVs. The first model under the IONIQ brand will be the IONIQ 2021, which will be launched in early 5. This model in the mid-size CUV segment is based on the EV '2019' concept that Hyundai introduced at the 45 Frankfurt Motor Show. Inspired by the past, Hyundai designers will integrate parametric pixels into future IONIQ models. In 2022, Hyundai will introduce the IONIQ 6 Sedan, which is designed based on the Prophecy EV. The South Korean brand will introduce a larger SUV, the IONIQ 2024, in early 7.

E-GMP platform

IONIQ brand models will sit on the E-GMP Electric Global Modular Platform, which will provide fast charging capability and driving pleasure. This EV-exclusive platform will offer a "smart living space" with unique features such as adjustable comfortable seats, wireless connectivity and a large glove box.


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