New Shoe Store Chain from LC Waikiki, LCW Steps

LC Waikiki, the leading brand of Turkish fashion retail, started to open shoe stores with the brand LCW Steps.

Three continents in more than 47 stores in 1000 LC Waikiki collections in the country meet its customers in Turkey and abroad LCW Steps began his shoes store with the brand. Opening its first store in Malatya Park AVM, LCW Steps aims to reach 2020 stores by the end of 10 with the stores it will open in Mardin, Istanbul and Kazakhstan.

LC Waikiki was the second largest player in the shoes of Turkey with its investments in recent years. It is also in the top three in the shoe category in the countries where it operates.

More than 10 thousand models go through 3-stage testing

LCW Steps aims to meet all shoe needs of its customers from all walks and age groups by designing more than 10 thousand models every year in women's, men's, children's and baby shoes. Licensed products also attract attention on the rich model scale of LCW Steps.

LC Waikiki offers quality and health assurance to its customers with its "Product Health and Safety" policy in shoe group products as in all product groups.

While producing LCW Steps shoes, it complies with the “3-stage LC Waikiki Shoe Test Protocol” by considering foot health, environmental awareness and quality standards. All components are subjected to ecological and physical tests at the first stage before the shoes start production. In the second stage, sample products in trial production are tested. In the third stage, the products prepared for meeting with the customers are tested for the last time and are placed on the shelves.

Support to the economy with domestic production and export

Steps LCW products, with design and product development teams located on-site, designing taking into account the needs of different customers in 47 countries and is producing mainly in Turkey.

Supporting the industrialization of the shoe industry in our country, creating employment in this field, LC Waikiki also contributes to the economy through the export of shoes. The contribution of LCW Steps to the economy with the purchases made in the shoe sector in the last 3 years has exceeded 1 billion TL.