Covid-19 Pandemisi Accelerates Digital Transformation in Fairs

covid pandemic accelerated digital transformation at the fair
covid pandemic accelerated digital transformation at the fair

The evaluation meeting of the Shoedex 2020 Shoes, Bags and Leather Accessories Fair, held for the first time this year due to the global epidemic, was held. Turkey has the distinction of being the first virtual fair assessment Shoedex 2020 President Soyer at the meeting, "The pandemic has accelerated the process of digital transformation in the exhibition area, as in all areas," he said.

With the support of the Ministry of Commerce, the organization of the Aegean Leather and Leather Products Exporters Union and the contributions of İZFAŞ, this year, the evaluation meeting of the Shoedex 2020 Shoes, Bags and Leather Accessories Fair, which was held virtually for the global epidemic, was held. Turkey has the distinction of being the first virtual fair assessment Shoedex 2020 President Soyer at the meeting, "The pandemic has accelerated the process of digital transformation in the exhibition area, as in all areas," he said.

Izmir Metropolitan Municipality Mayor Tunç Soyer, Aegean Exporters' Association Coordinator Chairman Jak Eskinazi, Aegean Leather and Leather Products Exporters Union President Erkan Zandar, İZFAŞ General Manager Canan Karaosman Buyer and guests attended. Speaking at the meeting, President Tunç Soyer pointed out that the postponement of international fairs due to the global epidemic affects international trade and the global supply chain. It is very important for his future. ”

Izmir pioneering fair

Trade Fairs is a sector that need to happen with the contribution of all stakeholders in terms of a city the President Soyer said, "İzmir Economy Congress starting in fair culture with a pioneering city in Turkey. In the new process, the efforts to keep up with the digital transformation made by İZFAŞ on virtual fairs will reinforce this leading role of İzmir. Here Shoedex 2020 Virtual Fair is a very important step towards this. We know that İzmir is a world city and we need to follow the developments in the world more and establish more relationships with the cities in order to contribute more to the social, economic and cultural development of our country. ”

“We continue to take it one step further”

Soyer said: “In this new era, when our global and national economy is entering a very difficult period, providing foreign trade to our country with international trade and exports is of great importance in overcoming economic problems. In the fair sector, with virtual organizations, we can do this in the form of e-commerce and e-export on digital platform. With the slogan 'Let's meet digital', Shoedex 2020 took the step from the new fair to Izmir. In our Virtual Fair, events supported by smart match filter continued for four days without interruption. Thanks to these fairs in İzmir, we reinforce the leading role of the city and continue to take it a step further. ”

“We went down in history with the first virtual fair”

Aegean Leather and Leather Products Exporters Association Chairman Erkan said that they made history by Zander Turkey's first virtual exhibition. Zardar said, “In September, our aim is to grow and strengthen our fair with national and international participation. Our goal is to introduce our industry in the best way in digital media. ”

“We hosted buyers from 59 different countries”

Aegean Exporters Union Coordinator Chairman Jake Ashkenazic the first in Turkey in Izmir realized fair and exports, he said that to fulfill its responsibility as a pioneer pandemic period. Jake Ashkenazic, "in which a new digital marketing methods for our export products exhibition we are extremely happy to be a role model to Turkey. We have found a new way to market our export products. Turkey's first digital exhibition, Shoedex in 2020, we hosted 59 buyers from different countries, "he said.

Jake Ashkenazic, said in his speech: "Turkey is an annual saving on foreign exchange of $ 1 billion in the last 10 years exports which improves 2,5 times, Covidien-19 process the most affected shoes and the water of life for our leather goods sector Shoedex2020 Fair is in September We will rearrange it in cooperation with İZFAŞ to cover the entire leather industry. As the Aegean Exporters' Associations, we will continue to organize digital trade delegations and fairs in the future. ”

“We want to increase our food exports to Dubai and Gulf countries”

Pointing out that the importance of agricultural products was better understood during the pandemic period, Eskinazi said: “The share of agricultural products in exports made by Aegean Exporters' Associations (EIB) during the Pandemic period was 45 percent in April and 44 percent in May. At the Dubai Food Products Virtual Trade Mission, we aim for our companies, from fresh fruits, vegetables, dried fruits, olive-olive oil, canned products, seafood, dairy, to hold bilateral business meetings with important buyers located in Dubai and the Gulf countries. We want to increase our food exports to Dubai and the Gulf countries, which import 20 billion dollars of food products annually. ”

At Shoedex 2020 Fair, it brought together the autumn-winter collections of 31 manufacturers from the shoe and leather (leather) sector with 326 professional buyers on a global scale. Buyers and exporters had the opportunity to order via instant messaging and video chat. A certificate was given to the company representatives who attended the fair in the program.

Armin

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