Digitalization and e-commerce have an important place in the agenda of SMEs, which play an important role in economic and social development, after the COVID-19 outbreak. SMEs can both get rid of the economic effects of the epidemic and have a voice in the international arena thanks to the correctly developed digital solutions.
E-commerce with the motto “SME of the Future # Digital SME” continues within the scope of the Robust SME project, which continues to support SMEs to ensure business continuity and improve their capacity, in today's world, where the world struggles with the Covid-19 pandemic and social isolation comes to the fore. webinar training was carried out.
IDEMA International Development Agency, UPS Turkey, Ideasoft, iyzico and everywhere in cooperation with the digital meeting implemented, e-commerce participants SMEs, payment systems, logistics, production management, disasters were given training on topics such as preparedness and response modules.
UPS delivered the opening speech of the training event Turkey General Manager Burak Kilic, "For years, we are trying to strengthen our SMEs, our robust SME projects. As this pandemic process shows, digitization is very important. SMEs of the Future With the digital SME motto, we recommend our SMEs to allocate resources for technological solutions. In this process where we support SMEs as UPS, having more private sector representatives as our stakeholders will also increase the benefit we provide for SMEs. That's why we invite them to join our project. ” said.
Speaking at the opening, IDEMA International Development Agency founder Dr.. Ali Ercan Özgür said, “In the last Elazığ earthquake, we have supported SMEs to return to work faster with both disaster coordination and our online marketplace studies. In the period of coronavirus, we will continue to transfer the technological solutions that will ensure the business continuity of SMEs to SMEs in a private sector partnership. We invite all sectors and sector representatives to be a part of our project, as in this training, in combating disasters such as earthquakes, fires, and pandemics. ” said.
Emphasizing that SMEs should rapidly adopt e-commerce and that e-commerce is now a reality, Ideasoft Business Partnership Manager Eray Şentürk said, “E-commerce, which enables to overcome the crises experienced today in terms of end users and vendors, is both less costly and SME '. Considering that the companies are very successful especially in vertical markets compared to big brands, it has become the savior of small businesses. E-commerce is a type of trade that needs to be rapidly adopted by SMEs due to its many benefits, due to its ability to create sustainable business models in times of crisis, to be made space independent at the same time, and to be flexible. E-commerce is not the trend of the future, it is today's form of trade. ” said.
Bahadır Efeoğlu, co-founder of the manufacturer, said: “The necessity for SMEs to keep pace with the changing world has always been mentioned, but it is clearer that SMEs have no more than a digitalization to survive in this period when almost all processes started to be managed online after COVID-19. it was. As the fabricator team, we overcome the barriers faced by the productive SMEs in the way of digitalization with the cloud-based solutions we have developed. ''
Finally, iyzico & PayU CEO Barbaros Özbuğutu said, “The only way to adapt to our new normals, which we will feel even better in the near future, is through digitization. It has become a vital issue for our SMEs. As iyzico, we are happy to support this project. " used the expressions.
COVİD-19 most impacted SMEs
Webinar also announced the results of the survey study on the impact of the epidemic process on SMEs through the Center of Excellence within the scope of the Robust SME project. According to the results of the survey, 50% of SMEs operating in the manufacturing sector either had to close their businesses completely or stopped their operations. 57 percent of SMEs operating in the food and beverage sector stopped their activities due to the measures taken within the scope of combating the epidemic. 75% of SMEs operating in the same sector completely stopped their activities, while 25% continue their activities through takeaway. Given the dominant share of enterprises operating in the manufacturing and food and beverage sectors within the overall SME population, 43,5 percent of SMEs were negatively affected by the changing economic environment due to the epidemic.
Again, according to the survey results, another subject that comes to the fore is the low level of knowledge and accumulation of SMEs in digitalization, cash flow management, financial risk analysis and resource management.
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