The coronavirus epidemic, which started in China and affected the whole world, was particularly effective on approaches to hygiene. Due to the risk of contact contamination, disinfection procedures in closed areas have become widespread, and citizens have frequently started to disinfect the objects they use in daily life.
Another noteworthy sensitivity in this process was vehicle cleaning. According to the data announced by Digital Automobile Assistant ooAutos, the demand for car wash has increased by 85% since March when the epidemic occurred in Turkey. kazanWhile it is predicted that it will continue to progress and car cleaning will become a daily routine for everyone, it is pointed out that being able to respond to needs quickly and safely is the digitalization of the car wash industry.
Car cleaning has become part of the 'daily hygiene chain'
Evaluating the increase in car wash requests, ooAutos General Manager Serkan Akçaoğlu stated that it is very important to be safe during transportation and that cleaning will become a daily routine in the new normal period and increase the demands. Akçaoğlu said, “Now, people take action and act in a way to form a daily hygiene chain in the process until they leave their homes and return again. One of the rings of this chain is vehicle cleaning. This is one of the main reasons for an increase of up to 85% today compared to the number of pre-pandemic washings. On the other hand, as companies become more conscious about hygiene, the demands of not only personal vehicles but also company vehicles are increasing rapidly. At this point, it is very important for the sector to respond to corporate demands and to systematize the process. ''
Digital transformation is essential for continuity of acceleration in the car wash sector
In the two-month period of the sector kazanSerkan Akçaoğlu pointed out that the services provided should be safe and easily accessible in order to make the acceleration of the company sustainable, and emphasized that this can only be possible with digitalization. Akçaoğlu said, “The car wash sector is one of the traditional business areas operating in Turkey. Most businesses are family businesses with few employees, many without even computers. In the 2 month period of the sector kazanDigitalization is a must in order to sustain this serious acceleration. Especially today, where contact continues to carry risks, contactless payment is of great importance. In order to be integrated with such innovations, the necessary infrastructures must be established in the sector and various technologies must be used. At this point, as ooAutos, we ensure that the driver receives the car wash service with zero contact with the QR code payment method, and we support the digital transformation of the industry by providing an infrastructure that allows access to many vehicle services with one click."