'Come Turkey Cycling' was a pioneering project in the city Izmir

let's turkey project before the bike was the city Izmir
let's turkey project before the bike was the city Izmir

WRI supported Turkey's EU Sustainable Cities "Come Turkey Cycling" vanguard city of Izmir on selected projects, 18-19 the first strategy was hosted communication training in September. Izmir Metropolitan Municipality officials and representatives of non-governmental organizations working on bicycles participated in the training which was organized to develop a communication campaign to promote bicycle transportation.

Following the strategic communication trainings to be held in Eskişehir and Lüleburgaz after İzmir, two-month mentoring process will begin and special communication campaigns will be developed for each city related to bicycle transportation.

Bicycles of municipalities wishing to make transport, aiming to support the regulation communication campaigns in cooperation with civil society organizations and the EU Civil Society Support Program II funds within the framework of "Come Turkey bike!" He came to work for the well project campaign development. significant work conducted by the İzmir Metropolitan Municipality for Sustainable modes of transport, urban bicycle transport area by approximately 10 years working WRI Turkey Sustainable Cities Launch "Come Turkey bike!" The first communication training under the project has hosted the meeting. In the two-day meeting, which also took into consideration the European Mobility Week, the necessary theoretical trainings were given to develop a communication campaign in order to promote bicycle transportation.

Campaigns start at 2020

In the training at İzmir Havagazı Plant, topics such as basics of civil society communication, target audience determination, discourse identification, campaign planning, communication strategy basics, media-message relationship, campaign briefing and agency management, SWOT analysis and social media communication were the main topics.

Following the strategic communication trainings to be held in Eskişehir and Lüleburgaz, which will be selected as a pilot province with İzmir, a two-month mentoring process will begin and special communication campaigns will be developed for each city related to bicycle transportation. In March or April 2020 municipalities will implement their communication campaigns. In addition, a report will be published which will guide the experiences of the participating municipalities, the communication campaigns they have developed and the results they have achieved, which will be a guide for other municipalities. This report will create a road map for other municipalities in Turkey who want to turn to bicycle transport.

About Levent Elmastaş
RayHaber editor

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