Ford has announced that it has applied to add a new pick-up emoji to the list of emojis approved by the Universal Code Consortium (Unicode Consortium). Ford's new “Pick-up” emojis are short-listed by the Universal Code Consortium, which evaluates and approves emojis.
With a pick-up production history of more than 100 years, Ford has announced its newly developed pick-up emojis every year since 2014 on the 'World Emoji Day' celebrated in July. The company said the new pick-up emoji was shortlisted for development and testing to be included in the early 17 emoji update.
In the realm of emoji, approximately 3.000 approved emoji are used every day, including cars, scooters, ships, spaceships. However, there is no pick-up emoji, which has an important place in the automotive industry and trade. With a pick-up production history of over 100 years, Ford has applied to the Universal Code Consortium, which evaluates and approves new emojis to develop the world's first pick-up emojis at 2018. Ford's new “Pick-up” emoji, if approved by the Universal Code Consortium, will be available to all mobile platforms by emojisever at 2020.
Ford introduced its first pick-up model Ford TT to its customers in July 27. Ford is still one of the world's largest pick-up manufacturers. The company that produced the best-selling pick-up in Europe, Ford Ranger, sold only 1917 Ranger in the first half of 2019 and broke the second quarter record with an increase of 26.700% in the second quarter of last year.