Audi uses VENICE, Sony's film camera system for the introduction of the new full-electric Audi e-tron
First-class car manufacturer Audi has chosen Sony's CineAlta Full Frame camera for the first full electric car model of the new e-tron. The production of the ad was made by KROPAC MEDIA GmbH, and the film was shot in a quiet and natural environment to highlight the car's engine, which was almost no sound.
Equipped with an impressive Full Frame image sensor, Sony VENICE perfectly captures the silent atmosphere of electric driving with the ability to capture fascinating visuals in almost any format and deliver a great depth of field; this was one of the main reasons why Audi and KROPAC MEDIA GmbH had chosen the VENICE camera system.
Philip Hollerbach, executive producer of the Audi communications team, commented: on The focus of our film was on Audi E-tron's sense of driving and the eco-friendly lifestyle it supported. Sony's VENICE camera system was the ideal solution. Sony
Oluşturuy The large Full Frame sensor creates a soft, unobtrusive image that reflects e-tron as a future-oriented product, bir said Berti Kropac, Managing Director of KROPAC MEDIA GmbH.
With its 24 x 36 mm size support, maximum 6K resolution for sophisticated visual effects, and a servo-controlled, 8-stage mechanical ND filter mechanism built into the camera body, Sony VENICE has best reflected Audi's characteristics in the film's exterior shots. Thanks to the system that provided the production company with the power to change all filter stages instantly from 0,3 to 2,4 steps, camera operators were able to react quickly to changes in light and minimized downtime.
KROPAC MEDIA GmbH, which usually makes dynamic driving shots of new Audi models for use at trade fairs or world premiere events, explained: “You tap a button, VENICE replaces the ND filter in just two seconds. This feature is not yet available in any other camera system. ”
Sebastian Leske, Director of Product Marketing at Sony Professional's Film Department, said that when it comes to accessories, Sony wants to offer its customers the best possible solutions in film productions: “With VENICE, filmmakers can minimize the time and costs spent on bringing their creative ideas to the screen. The Audi commercial impressively proves that this is not a contradiction and that Sony can help automakers add emotion to every frame of the ads. ”
The world premiere of Audi e-tron, the first model of the brand's all-electric series, was held on September 17 in San Francisco. The electric sports SUV combines the width and comfort of a typical luxury car with a range of products suitable for daily use.