2017 3% in Turkey growing leadership in the commercial vehicle tire market a step further with Brisa, innovative products and services continues to be a partner with the world around solutions to the huge project.
In Turkey reached 14.500 customers with value-added network service innovations, the company made 23% of all commercial tires measure in this regard until now Turkey and touched 2,3 million tires in total. With the Bandag brand, while saving 5 million TL by covering 650 thousand tires in the last 400 years, it also reinforces its strength in the field with its 3,5-person Profleet Consultants who travel 105 million km each year.
Turkey Bridgestone and Lassa tire industry leader with Brisa, commercial vehicles, announced that accelerate the breakthrough for strong growth in the tire segment. During the evaluation meeting, the company's leadership in Profleet services was strengthened, with intensive field work, efficiency and performance-oriented products and services.
Turkey in the next 5 years 12% projected growth of heavy commercial tire market, Brisa, each tire from 3 to 1 are preferred. Expressing that Brisa is getting ready to achieve new success with its products and services in 2018, Brisa Marketing Director Evren Güzel said; “In 2017, the world heavy commercial vehicle market grew 5 times the total vehicle market and reached 4 million units. The past 10 years Turkey parking of heavy commercial vehicles grew by 15%. Our country hosts Europe's largest heavy commercial vehicle park with 1 million 61 thousand units. The production of heavy commercial vehicles in Turkey amounted to 2017 thousand units in 19,2, an increase of 31%. The sector is expected to grow steadily until 2021, with the impact of new road, construction and infrastructure projects. In parallel with these developments in commercial vehicle performance, the high potential in the commercial tire market continues. In the last 5 years, while the total growth in the world tire market was 13%, the growth in heavy commercial vehicle tires was 18%. Turkey is one of the countries where the most intensive growth trend observed in the global arena. The commercial vehicle tire market, which grew by 2017% in 3 compared to the previous year and reached 2,3 million units, is expected to increase by 2022% to 12 million units in 2,6.
“In order to make the best use of this potential in the market, we, as Brisa, take our work one step further in 2018 with our range of services, intensive field activities and new digitalized services. We demonstrate our strength and difference in the field with our expert Profleet Consultants. Profleet Consultants travel 100 million km each year, which is the equivalent of traveling around the world 3,5 times, providing one-on-one services to fleet customers in the field. On the other hand, we provide a high added value with our innovative services strengthened with our presence in the field. Today we offer our services solutions for the entire fleet in Turkey, have the power savings worth 13,7 billion per year. With these services, Brisa is preferred as a business partner in many large-scale projects around the world. Our company is recently involved in the 300 km long mega railway project in Ethiopia with fleet management solutions. Aware of our potential and strength, we are determined to reinforce our leadership by further expanding our fleet customer network with our new generation products and services ”.
WITH PROFLEET, 23% OF THE COMMERCIAL VEHICLE TIRES ON THE MARKET MEASURED, TIRED 2,3 MILLION TIRES ...
Brisa has measured 23% of all commercial tires in the market so far within the scope of its fleet management solutions Profleet services and touched a total of 2,3 million tires. Brisa, which provided more than 2017 field studies and tire measurement services to its customers in 4000, also provided 17 manx hours of training to the field expert Profleet Consultants with 32 different trainings and 3.608 different programs.
At the same time, in 2017, Brisa opened 2 new stores in Istanbul under the Propratik chain, which is a first in the sector and offers fast maintenance and service for heavy commercial vehicles at a single point. Thus, Propratik, which serves with 6 stores in 8 provinces throughout the country, meets the sales and service needs of all tires, batteries, spare parts and accessories for heavy commercial vehicles with innovative solutions.
BRISA GIVES DIGITAL INNOVATION IN THE SECTOR IN THE SECTOR FOR PROFLEET SOLUTIONS
Digitalization-oriented innovative services play a major role in Brisa's success with Profleet. In this context, the company recently announced that it has added the Fleet Information Center to Profleet services. Fleet customers have developed a phone application where they can instantly monitor all field and measurement results and tire problems on their phones. Thus, fleet management can be performed instantly with digital systems.
TURKEY TOUR WITH 7 MILLION SAVING A NEW SERVICE PROVIDES MOBİLFİX'T
Mobilfix, Brisa's private mobile truck maintenance service, which is a first in the sector, increases service awareness among fleets and provides fuel savings by correcting axle misalignments. The company announced another innovation for these services in 2018. Brisa is now able to immediately present to its customers how much the service it provides has an impact on the fuel and tire economy of the fleet and how much it makes a profit.
In 2017, Turkey's Mobilfix with tours conducted in different regions, more than 42 in 1000 fleet vehicles gave fuel savings services in their garage. The company thus saved a total of 7 million TL in fuel and tire life. Mobilfix will start its new Anatolian Tour, which will start in Eastern Anatolia in April and cover all regions.
WITH PROBOX, THE 3RD BRIDGE UNDER THE WINGS OF BRISA
Probox, which Brisa has specially developed for commercial vehicle drivers in fleet vehicle parks, meets a critical need with mobile tire removal and roadside assistance services. In 2018, Probox started to bring Probox services to vehicle owners on the Yavuz Sultan Selim Bridge road and Northern Ring Motorway in Istanbul. Thus, the company, within the scope of the investments made in Turkey is undertaking a safer and industry-leading work to support the comfortable ride.
BRISA, LAST 5 WITH BANDAG IN THE YEAR 650 THOUSAND RUBBER COVERED, 400 MILLION SAVED TL SAVINGS
Brisa contributes to the protection of the environment by reducing commercial tire waste with the tire retreading services it offers under the Bandag brand. Preferred for 3 out of every 1 tires for retreading, the company brought 2017 tires to the sector in 109 with its ECE R129.000 certified business partners. Brisa, with its new technology equipment (Shearography) investments in the coating and its services in Izmit, Istanbul, Trabzon and the newly opened Mersin locations, is also taking the lead in this field.
Shearography technology determines whether the tires are suitable for coating or not without shaving, so the tire life planning is done in the most accurate way.
Brisa to increase its strength in the economy segment with domestic production Dayton brand products
In addition to its strong services, Brisa realizes its product planning in a way to meet all the needs of its commercial vehicle and fleet customers. In this context, Brisa offers the commercial tires of Dayton, its first brand in the economy segment, to its customers and focuses on increasing its strength in this category. Brisa is also starting to produce Dayton brand commercial tires domestically in the regional segment in 2018.
TRUCK DRIVERS WITH LASSA
Lassa started the “Yola Sağlam Çık” project in 2011 to support truck drivers for a healthy life and safe driving. The teams of Yola Sağlam Çık and Lassa will offer healthy nutrition and exercise programs at the Truck Cooperatives in July this year. Body mass analysis of truck drivers will be interpreted and personalized recommendations will be given with the participation of dieticians and sports experts.
LASSA CONTINUES THE PROJECT 'OUR LOVE IS SOIL, TOMORROWS ARE PARTNERS' FOR 5 YEARS
Brisa continues to serve farmers with the Lassa brand, which has been in Anatolia for 43 years. Lassa works for sustainability in agriculture and the safe and efficient use of agricultural tools with the project “Our Love is Earth, Our Future is Common”. With the project, Lassa has touched nearly 23.000 farmers so far, installed more than 17.000 reflectors, and visited 53.000 villages on a 609 km road. Lassa's experienced teams this year, 14 cities and 84 villages by visiting the farmland offers support to farmers all over Turkey.
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