Goodyear invites you to shopping malls and streets to introduce you to your new car: Buyers of 7 Goodyear summer tires from April 30 to June 4 from Goodyear, one of the world's leading tire manufacturers, get 400 draw to win a BMW 5.20i with every 1 TL. Participants in the campaign, which offers 9 installment opportunities exclusive to World, will instantly win gift T-shirts. EfficientGrip Performance with A label value in Wet Braking and BMW campaign communication continues with the full rein with the activities held in shopping malls.
4 Goodyear 1 BMW!
Those who buy 4 summer tires from Goodyear get 'free of charge'  somehow BMW opportunity! The campaign is announced with events to be held in shopping malls to reach more consumers. The white BMW 520i, which is the gift of the campaign, will be displayed on a pedestal without tires in shopping malls, while 4 EfficientGrip Performances will also be on the stand.
Those who visit the Goodyear stand will also be photographed with iPads. With the permission of Goodyear's Facebook page, the photos added to the most appreciated people will get the chance to win various gifts. Goodyear's new summer campaign will be a scene for different audiences. It is possible to encounter Goodyear girls in long burning red lights on important streets in selected provinces! Also, do not be surprised if you see a BMW key at your table in a café where you sit! If you buy a Goodyear branded 4 summer tire, it's only a matter of time before you have a true BMW 520i!
EfficientGrip Performance has the best label values in its segment!
Speaking about the campaign, Melih Evcimen, Marketing Manager of Goodyear Consumer Tires,
“We give 7 Goodyear branded summer tires purchased from our authorized dealers between April 30 and June 2014, 4 and one draw for every 400 TL. As part of our 360-degree marketing plan, while introducing our EfficientGrip Performance tire, which has the label value of A for wet grip and B for fuel saving, we also offer the pleasure of driving Goodyear tires with BMW 520 to our consumers who prefer Goodyear tires during the campaign period. Stating that they prefer more different and colorful activities to be with consumers in addition to traditional communication channels, Evcimen said, “We are launching our campaign at selected shopping malls in Istanbul and Ankara and selected streets in Izmir on April 19 at the same time. Our events will continue in Gaziantep, Adana, Bursa, Kayseri, Izmit and Adapazarı later on.
19, which will be realized in shopping centers and streets, will be held in April in Istanbul Kozyatağı Carrefour, Ankara Cepa and İzmir-Karşıyakaalso begins with street activity. Goodyear's summer campaign activities will continue until the end of May with shopping malls and street activities in selected cities.