Ferrari and Tiffany's Award-winning Designer Zow Fair Intense Interest (Photo Gallery)

Ferrari and Tiffany's award-winning designer Zow Fair Intense Interest: Architects, interior designers and designers, international business contacts and the latest innovations in the sector to offer the ZOW Fair, the second day in collaboration with the Concept Projects ZOW Essentials attracted attention with the Seminar Program . Red Dot Design Award-winning Italian Designer and Architect Massimo Iosa Ghini, Industrial Designer Yilmaz Zenger, Professor, Prof.Dr. Dr. Celal Abdi Güzer and CSIL representative Sara Colautti gave the audience valuable information.
Italian Architect and Designer Massimo Iosa GHINI, which touches on the effects of culture on design, industrial product, design and projecting; Tır Design is to transform human intelligence into a material, as a result, to bring out a product that is rational. It is very important to use technology when shaping culture and design. Of course, this alone is not enough, only one of the inputs. Technology must work for human beings, serve human beings, and when we look at the design, room should be made for human. The benefit we provide to human beings should not be anything mechanical, it should address the aesthetics of people, a philosophical benefit should be created. When designing a product, one should think about how to use this design and think about what to think about the product. You should enjoy and be happy when designing the product. Each product should be created with an idea. I design products that are connected with tradition, where modernity and tradition are intertwined. Of course, dry, slightly poorer products should be made, old and antique products should be obtained. Technology and design idea were always used in these products. Wosvagen cars, for example, have been renewed today. We did the same in the kitchen. We designed a very traditional kitchen, a British-style kitchen, a kitchen that was traditional after the transformation process, but with a very modernity. Çok
Ghini, who mentioned that he has used natural elements in kitchen designs in recent years; Olojik We have produced sustainable products that are completely ecological, without glue. We have many designs connected to nature. We have projects that we prefer to use wood and stone as materials. We use technologies for the energies of houses. We use catalytic systems that clean the air. We're building smart cities in Rome. We design walls created with plants in houses. Sustainability in design is quite important. Another project I have done on this subject is the one stopping the watering of the plants with rain water. We also used catalytic systems in subways. We have also designed buildings that provide natural heating and cooling. Bunlar
Ghini stated that he brought together the things that provide benefit; . For example, we provide the bath with a wave image to the bathtubs and provide easy access to the bathtub. Lately, the light element in the designs is also important, which impresses me a lot. With the latest technological developments, we can now play with light. It can be done with light and architectural designs by taking into account all the details of the environment. Ortam
Ghini mentioned the nature of liquids; Lar Liquids store and protect their own forms for a long time. Considering our own life, we have a liquid life. The change in stability in modern society, the speed of information flow enables us to evaluate the environments both aesthetically and functionally. At this point, we need to consider cultural changes. Ferrari Maserati Museum, I have used the ideas of fluidity mobility and continuity in the designs I made to IBM companies. In addition, in different projects we have put together traditional furniture and a mixture of modern elements. We have focused on rational forms in Ferrari and Tiffany stores. Kiko store selling cosmetic products at the forefront of line and slope features. Kiko stores were our main element in our designs. These designs were imitated by many cosmetics companies. " said.
Sara COLAUTTI; Sahip 30 in the furniture sector has facilities in different countries as well. Developing countries are investing heavily in new facilities and differentiation-oriented ar-giye. 10 5 times more furniture spending compared to years ago. Developing countries, Asian and Pacific countries, such as spending a significant share. Only Western Europe realizes the 32 of spending. 2 after the crisis had a large decline over the years. But we expect 3 development in the coming years. We also believe that development in Western Europe will decrease. In the last 10 years, we see that furniture trade has gained more momentum than furniture production. After the crisis, per capita expenditures increased. In the past, we know that high-income countries prefer the closed market. Nowadays, many countries, especially Spain, have a tendency to turn into an open market.
The industry has experienced very rapid progress over the last 10 year. The Turkish economy has a huge impact on this. In the 2009 crisis continued even furniture production in Turkey. There was a growth of 10, which is a serious growth. In this period, the average growth rate was 4.7 in the world. Personalized production was very effective in growth. The tastes and demands of the Turkish people are changing. This change has a direct effect on growth. Turkey is recording a significant growth in low- and middle-income countries. 30 to Europe is exporting 34 to the Middle East. Turkey is very good in terms of wood-based panels manufacturer. At the same time a very good exporters in this regard, 1 million cubic meters of panels produced in Turkey annually. This also shows that almost all produced in Turkey wooden panel used in the world. "He said.
Industrial Designer Yılmaz ZENGER; Şehir Istanbul is a city with a lot of cultural material in its history. No need to go too old; Byzantine, Ottoman, cultural diversity even think of it as a very important example of the Republic of Turkey. In this context, the design is very serious materials. In addition, I am very familiar with the opposite culture design. As I have just mentioned, Istanbul is a city with many countercultures. The effects of this on the design cannot be denied. Bun
Professor Dr. Celal Abdi GÜZER; Güzer gave valuable information about design and architecture in his seminar titled as iyle Cultural Conflict of Space er. Fall; Ir Popular products are relative. Consumers may not like the product that the architects like or vice versa. So the years of 60 were good for both sides. Kind of little. Now there are even thousands of kinds of ZOW fair. '' He said.

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